Recognizing the yearly curiosity about which day 29 Ekim falls on, our team launched an innovative campaign. We initiated engagement with targeted Google search ads and directed users to a film answering their question, simultaneously highlighting other significant dates often overlooked.
The campaign resonated deeply, gaining organic traction across various platforms. On Instagram, we reached over 4 million individuals; Facebook garnered close to 2.5 million views, and on YouTube, the film amassed 1.3 million views. This simple query transformed into a nationwide conversation, reminding people of other meaningful dates they had forgotten.
