Koç Holding, a pivotal contributor to Turkey's economic and societal progress, launched a special communication campaign titled "Çok Yaşa Cumhuriyet" to celebrate the 97th year of the Turkish Republic during the week of October 29th. This initiative highlights their belief in celebrating the Republic through work, production, imagination, and striving for excellence. The campaign includes a name and logo change, showing respect and gratitude towards the Republic and its founder, Mustafa Kemal Atatürk. It features a film produced by Kala Film and Tribal Worldwide Istanbul, involving about 2,000 actors over six days. The film emphasizes core values of the contemporary, secular, and democratic Republic such as freedom, imagination, and justice. Additionally, Koç Holding continues to promote the Republic's values through the "Cumhuriyet’s 100 Values" project, spanning 100 days, each day dedicated to a different value of the Republic, marking its centennial celebration.
